"Social theory and advanced social network analysis" and "Biologically inspired intelligence and future social network models"


Topic 1: Social theory and advanced social network analysis

Social Media is not a Strategy. It is one of the communication tools available. It is a great and potentially personal tool, but the advantages in business intelligence and other e-commerce incentives do not stop there. In this modern era, the term social-ties are all about discovery, as consumers become curators actively broadcasting, remixing, compiling, connecting, sharing and recommending content, products, purchases, experiences. In this talk, I will briefly overview the classical social theory as well as the latest F-Factors. I will aruge that Social Media can be an enabler and an accelerator of existing core capabilities, values, attributes and plans. It can even be a catalyst for change. But it cannot magically create what does not exist. The future of social media will be introduced, and most importantly how data analytics would be applied to reap the most benefits out of them. Case studies of new social media intelligence tools will be described with an example by Gnostech.com. Through examples, I will discuss how the latest Application Programming Interface (API) are used for building learning machines, adaptive holosemantic data space with semiotic capabilities. And survey about the new term 'sense-making capabilities' are observed for semantic discovery, lightweight anthologies, knowledge collaboration, sentiment analysis, AI and data mining, and "Topic-Mapper".

Topic 2: Biologically inspired intelligence and future social network models

In the first decade of the 21st century, new media technologies for social networking such as Facebook, MySpace, Twitter and YouTube began to transform the social, political and informational practices of individual and institutions across the globe, inviting a philosophical response from the community of applied ethicists and philosophers of technology. The debate arose: From the Social-Lites and Mass Mingling to Data Myning and “Biologically Inspired Intelligence”. Are humans adopting Niche Social Networks or turning into anti-social zombies? In this talk, I will shed light on the paradox of social media and the anticipated trend in social media. We explore the impact of social influence marketing (SIM), social not working (SNW) and social networks fatigues (SNF). Social Media is beginning to make its next evolution by shifting from platforms like Facebook to social enabled websites - essentially these mean niche interests allowing users to share their content would be a critical value-added approach. In order to harvest the niches, several social-oriented visual search models emerge and they are suveyed comparatively here: Grokker, KartOO, Viewzi, Searchme, Quintura, Ujiko, Middlespot, oSKope, Nexplore, EyePlorer, Ziipa, etc, just to compare a few. The new emerging social models hence arise, they are the new advertising metrics and Earned Media. From Machine Intelligence, Social NOT Working, the New Network Self and the “Full Frontal” to Custom Social Platforms, Nexus Points and Expersourcing in this talk I will critically discuss about the possibiities and future trends.


Prof. Luiz Moutinho
University of Glasgow

Date & Time

4 Jun 2014 (Wednesday) 15:00 - 17:00


J207 (University of Macau)

Organized by

Department of Computer and Information Science


Professor Moutinho completed his PhD at the University of Sheffield in 1982 and held posts at Cardiff Business School, University of Wales College of Cardiff, Cleveland State University, Ohio, USA, Northern Arizona University, USA and California State University, USA. He has held Visiting Professorship positions at the University of Vilnius, Lithuania, University of Innsbruck, Austria, Otago University, New Zealand, University of Aarhus, Denmark, Bled School of Management, Slovenia, University of Aveiro, Portugal, Gyor University, Hungary, Feng Chia University, Taiwan, Technical University of Lisbon, Portugal, FGV-Sao Paulo, Brazil, Catholic University, Brazil. Colombia, and Cyprus. Between 1987 and 1989 he was the Director of the Doctoral Programmes at the Confederation of Scottish Business Schools and at the Cardiff Business School between 1993 and 1996. He was Director of the Doctoral Programme at the University of Glasgow in Management between 1996 and 2004. He is the founding Editor of the Journal of Modelling in Management (JM2).

One of Professor Moutinho’s primary areas of academic research is related to modelling processes of consumer behaviour. He has developed a number of conceptual models over the years in areas such as tourism destination decision processes, automated banking, supermarket patronage, among other areas. The testing of these research models has been based on the application of many different statistical, computer and mathematical modelling techniques ranging from multidimensional scaling, multinomial logit generalised linear models (GLMs) and linear structural relations to neural networks, ordered probit, simulated annealing, tabu search, genetic algorithms, and fuzzy logic.

Professor Moutinho has over 120 refereed international journal articles.

In addition to presenting papers at many international conferences, he also has had a vast number of articles published in journals such as Annals of Tourism Research, Services Marketing Quarterly, Journal of Travel Research, Journal of Business Research, Journal of Marketing Management, European Journal of Marketing, Journal of Strategic Marketing, Service Industries Journal, Journal of EuroMarketing, Journal of International Consumer Marketing, International Journal of Advertising, International Journal of Bank Marketing, Journal of General Management, European Management Journal, Journal of Professional Services Marketing, International Journal of Retail and Distribution Management, Irish Marketing Review, Journal of Marketing Channels, International Journal of Service Industry Management, Marketing Intelligence and Planning, Journal of Retailing and Consumer Services, among others.

He is also a member of the Editorial Board of several international academic journals. Professor Moutinho has also received a number of awards for excellence in academic research in the USA, UK and Portugal.

He is Visiting Professor at universities in Portugal, Austria, Lithuania and Slovenia. Editor of Advances in Doctoral Research in Management and Journal of Modelling in Management and a member of the editorial board of ten other journals.

Luiz Moutinho has been a full Professor of Marketing since 1989 and was appointed in 1996 to the Foundation Chair of Marketing at the University of Glasgow. He holds Visiting Professorships at the University of Coimbra, Portugal, and the University of Hull, England. Has run teaching courses, research seminars and gave keynote presentations in Denmark, France, Holland, USA, Brazil, Norway, Malta, Nigeria, Singapore, Spain, Portugal, Italy, Croatia, Slovenia, Hungary, Greece, Lithuania, Finland, Taiwan, Australia, New Zealand, Austria, Mozambique, Mongolia, Cyprus, Nigeria, Switzerland, Brazil, Colombia, Uzbekistan and Turkey.