EMOWEAR - A wearable tech garment to detect human EMOTIONS


Human emotion is a complex, subjective experience accompanied by biological and behavioural changes. Most people believe that the choices they make result from a rational analysis of available alternatives. In reality, however, emotions greatly influence and, in many cases, even determine our decisions. Now it exists research opportunities in data mining the biosignals picked up from what we wear. For example, E-textiles, also known as smart garments, smart clothing, electronic textiles, smart textiles, or smart fabrics, are fabrics that enable digital components (including small computers), and electronics to be embedded in them. Smart textiles are fabrics that have been developed with new technologies that provide added value to the wearer. What makes smart fabrics revolutionary is that they have the ability to do many things that traditional fabrics cannot, including communicate, transform, conduct energy, grow and even detect emotions. The speaker in this talk will present a new project which develops a wearable tech garment – a jacket that can analyse biological reactions, movements and detect human emotions, not only in a marketing / commercial environment and context, but also with many other possible applications in the monitoring of human lives such as healthcare and smart living. Wearable devices such as activity trackers are a good example of the Internet of Things, since they are part of the network of physical objects or "things" embedded with electronics, software, sensors and connectivity to enable objects to exchange data with a manufacturer, operator and/or other connected devices, without requiring human intervention. Wearable technology is related to both ubiquitous computing and the history and development of wearable computers. Wearables make technology pervasive by interweaving it into daily life. Through the history and development of wearable computing, pioneers have attempted to enhance or extend the functionality of clothing, or to create wearables as accessories able to provide users with surveillance - the recording of an activity typically by way of small wearable or portable personal technologies. Tracking information like movement, steps and heart rate are all part of the quantified self movement. In this seminar, the possibilities will be discussed from multi-perspectives such as technical, business intelligence, data analysis, applications, and impacts to the future livings.


Professor Luiz Moutinho
DCU Business School
Dublin City University

Date & Time

18 May 2016 (Wednesday) 12:00 - 13:00


E11-1006 (University of Macau)

Organized by

Department of Computer and Information Science


Professor Luiz Moutinho, Foundation Chair of Marketing at the University of Glasgow, completed his PhD at the University of Sheffield in 1982 and has held posts at Cardiff Business School, University of Wales College of Cardiff, Cleveland State University, Ohio, USA; Northern Arizona University, USA and California State University, USA. He has had Visiting Professorship positions at the University of Coimbra, Portugal; University of Hull, England; Liverpool Hope University, England; University of Vilnius, Lithuania; University of Innsbruck, Austria; Otago University, New Zealand; University of Aarhus, Denmark; Bled School of Management, Slovenia; University of Aveiro, Portugal; Gyor University, Hungary; Feng Chia University, Taiwan; Technical University of Lisbon, Portugal; FGV-Sao Paulo, Brazil; Catholic University, Brazil; University of Los Andes, Colombia and the University of Cyprus. Between 1987 and 1989 he was the Director of the Doctoral Programmes at the Confederation of Scottish Business Schools and later at the Cardiff Business School between 1993 and 1996. He was Director of the Doctoral Programme at the University of Glasgow, School of Business and Management between 1996 and 2004 and is the Founding Editor of the Journal of Modelling in Management (JM2).

One of Professor Moutinho’s primary areas of academic research is related to modelling processes of consumer behaviour. He has developed a number of conceptual models over the years in areas such as tourism destination decision processes, automated banking, supermarket patronage, among other areas. The testing of these research models has been based on the application of many different statistical, computer and mathematical modelling techniques ranging from multidimensional scaling, multinomial logit generalised linear models (GLMs) and linear structural relations to neural networks, ordered probit, tabu search, genetic algorithms, and fuzzy logic. Other current areas of research:- Neuroscience in Marketing and Marketing Futures Research.

He has published twenty five books and has over 130 refereed international academic journal articles.

In addition to presenting papers at many international conferences, he also has had a vast number of articles published in journals such as Annals of Tourism Research, Services Marketing Quarterly, Journal of Travel Research, Journal of Business Research, Journal of Marketing Management, European Journal of Marketing, Journal of Strategic Marketing, Service Industries Journal, Journal of EuroMarketing, Journal of International Consumer Marketing, International Journal of Advertising, International Journal of Bank Marketing, Journal of General Management, European Management Journal, Journal of Product and Brand Management, Journal of Professional Services Marketing, International Journal of Retail and Distribution Management, Irish Marketing Review, Journal of Marketing Channels, International Journal of Service Industry Management,Journal of Product and Brand Management,Journal of Brand Management,Frontiers of NeuroScience, Marketing Intelligence and Planning, Journal of Retailing and Consumer Services among others. He is also a member of the Editorial Board of several international academic journals. Professor Moutinho has also received a number of awards for excellence in academic research in the USA, UK and Portugal.

Luiz Moutinho has been a full Professor of Marketing since 1989 and was appointed in 1996 to the Foundation Chair of Marketing at the University of Glasgow. He has run teaching courses, research seminars and given keynote presentations in Denmark, France, Holland, USA, Brazil, Norway, Malta, Nigeria, Singapore, Spain, Portugal, Italy, Croatia, Slovenia, Hungary, Greece, Lithuania, Finland, Taiwan, Australia, New Zealand, Austria, Mozambique, Mongolia, Cyprus, Nigeria, Switzerland, Brazil, Colombia, Uzbekistan, Turkey, Malaysia, Romania and Ireland.